Thought Sparks with Rita McGrath and Geoffrey Moore.

What an absolute pleasure to spend an hour with my good friend and innovation thought leader Geoffrey Moore.  In this #FridayFiresideChat, we discuss the arc of his breakthrough work.  He's influenced generations of innovators both in the world of tech startups and in large organizations trying to become more agile and innovative themselves.  His most recent book, "Zone to Win" is designed to help leaders address the paralyzing resource allocation challenges they face when they have to pull resources out of a successful operating business to fund a new growth business which might not show results for two or three years.  We didn't just talk about the past, though.  We speculated on what kind of path companies might be taking going forward, including the very interesting idea that we could be looking at a "Y" shaped recovery, where some sectors (food, healthcare, infrastructure) pick up very rapidly while others (travel, hospitality, tourism) go along an entirely different path.  Knowing your customers' trajectory could shape the most appropriate strategy for that going forward.  Have a listen!