About Rita

Thought Sparks with Rita McGrath, Scott Anthony and Paul Cobban

Season #1 Episode #1

Even if you want to spark innovation in your organization, the challenges can seem terribly daunting. In their delightful co-authored book "Eat, Sleep, Innovate" DBS Bank's Paul Cobban and Innosight's Scott Anthony make it much easier to engage in everyday innovation.  The book is chock-full of practical, fun examples of how you can get rid of frustrating and obsolete controls and replace them with energizing, customer-focused new behaviors. Unlike a lot of books about innovation, this one focuses on the day to day behaviors that are actually in your own control.  Have a listen and pick up the book!

--- Send in a voice message: https://anchor.fm/thoughtsparksritamcgrath/message